Privacy Policy

Effective Date: July 3, 2026


Welcome to Dickinson Racing ("Dickinson Racing," "we," "our," or "us"). We value the trust of our fans, partners, sponsors, and website visitors. This Privacy Policy explains how we collect, use, protect, and share information when you visit www.DickinsonRacing.com (the "Website").


By using our Website, you agree to the practices described in this Privacy Policy.



Information We Collect

We may collect information from you in several ways, including when you visit our Website, subscribe to updates, contact us, purchase merchandise, enter contests or giveaways, or interact with Dickinson Racing online.


Personal Information

Information you voluntarily provide may include:

Name

Email address

Phone number

Mailing address

Social media usernames (when applicable)

Information submitted through contact forms

Sponsorship inquiries

Fan club registrations

Contest or giveaway entries


You are never required to provide personal information to browse our Website.



Fan Communications

Dickinson Racing loves staying connected with our fans.


If you subscribe to our email list or choose to receive communications, we may use your information to send:

Race schedules

Team news

Driver updates

Behind-the-scenes content

Merchandise announcements

Sponsor promotions

Special offers

Event appearances

Ticket information

Giveaways and contests

Exclusive fan experiences


You may unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link included in our emails or by contacting us directly.




Website Usage Information

Like most modern websites, we automatically collect certain technical information to improve our Website and better understand visitor interests.


This information may include:

IP address

Browser type

Device type

Operating system

Geographic region (city/state)

Pages visited

Time spent on pages

Traffic sources

Click behavior

Referring websites

Search terms used to find our Website


This information is generally collected in aggregate and is not intended to personally identify individual visitors.



Cookies and Tracking Technologies

Dickinson Racing may use:

Cookies

Pixel tags

Analytics tools

Session cookies

Performance cookies


These technologies help us:

Improve Website performance

Understand visitor behavior

Measure marketing effectiveness

Remember user preferences

Optimize content

Improve fan experience


Most browsers allow you to disable cookies through your browser settings. Please note that some Website features may not function properly if cookies are disabled.




Analytics

We may use third-party analytics services, such as Google Analytics, to better understand how visitors use our Website.

Analytics may collect information including:

  • Device information
  • Browser information
  • Traffic sources
  • Visitor interactions
  • Pages viewed
  • Session duration


This information helps us improve Website content, user experience, and marketing efforts.




Email Marketing

If you choose to join our mailing list, we may periodically send promotional communications regarding:

  • Dickinson Racing news
  • Upcoming races
  • Sponsor announcements
  • Driver appearances
  • Merchandise
  • Team updates
  • Special events
  • Exclusive promotions


We will never intentionally send unsolicited emails to individuals who have not opted in where consent is required.



Merchandise and Purchases

If merchandise becomes available through our Website, payment information may be securely processed by trusted third-party payment providers.


Dickinson Racing does not store complete credit card information on our servers.



How We Use Your Information

We may use collected information to:

  • Respond to inquiries
  • Provide customer support
  • Send requested communications
  • Improve our Website
  • Analyze Website traffic
  • Enhance fan engagement
  • Improve marketing campaigns
  • Promote Dickinson Racing events
  • Share team updates
  • Operate contests or promotions
  • Support sponsor partnerships
  • Protect Website security
  • Comply with legal obligations



Sharing Information

Dickinson Racing does not sell your personal information.


We may share information with trusted service providers that assist us with:

  • Email marketing
  • Website hosting
  • Analytics
  • Event registration
  • Merchandise fulfillment
  • Payment processing
  • Marketing services


These providers are only permitted to use your information to perform services on our behalf.


We may also disclose information when required by law or to protect our legal rights.



Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction.


While we strive to protect your information, no method of internet transmission or electronic storage is completely secure.




Third-Party Links

Our Website may include links to sponsor websites, racing organizations, social media platforms, or other third-party websites.

Dickinson Racing is not responsible for the privacy practices or content of these external websites. We encourage you to review their privacy policies before providing personal information.



Children's Privacy

Our Website is not directed toward children under the age of 13, and we do not knowingly collect personal information from children under 13.


If we become aware that personal information has been collected from a child under 13 without appropriate parental consent, we will promptly delete that information.



Your Choices

You may choose to:

  • Unsubscribe from marketing emails
  • Disable cookies through your browser
  • Request updates to your personal information
  • Request deletion of information, where applicable
  • Contact us regarding your privacy preferences



Changes to This Privacy Policy

Dickinson Racing may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations.


Any updates will be posted on this page with a revised Effective Date.



Contact Us

If you have questions regarding this Privacy Policy or how Dickinson Racing handles your information, please contact us through the contact form available on www.DickinsonRacing.com/contact